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Marketing Manager

Permanent Full Time

Position Overview: 

inspHire & Current RMS are part of the Kerridge Commercial Systems Group (KCS) and boasts global recognition as a specialist software provider; delivering fully integrated trading and business management solutions to companies in the rental industry – wherever they are in the world.

Lead the global rental marketing budget and liaise with media vendors and advertisers to negotiate costs and coverage.

Oversee and lead the decision-making in all rental marketing functions.

Main Duties and Responsibilities:

  • Establish and execute goals that meet the Kerridge Rental Divisions strategic objectives.
  • Manage a team of like-minded marketing colleagues, ensuring projects are delivered on time and within specification.
  • Provide a clear development pathway for your team and help coach them to reach their own aspirational goals.
  • Conduct market research and analysis to evaluate trends, brand awareness and competition ventures to direct the best course of action.
  • Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
  • Measure and report marketing performance using various metrics and present to Board of Directors.
  • Collaborate with regional Marketing Managers to align efforts and deliver a unified offering.
  • Master data management, influencing CRM development and data audits.
  • Maintain CRM to ensure all information contained within it is accurate and up-to-date.
  • Ensure the brands are continually unified and improved.
  • inspire the Marketing team and accomplish department objectives by managing staff; planning and evaluating department activities.
  • Responsible for the successful attendance at exhibitions. Taking ownership of each aspect of the show from booking through to attendance.
  • Deliver omnichannel campaigns for the rental division ensuring that the Kerridge Rental division is front of mind across all key mediums.
  • Take ownership of the Rental Divisions SEO.

Skills, Knowledge and Experience:


  • BSc/BA in marketing, business administration or relevant discipline.
  • Proven experience as Marketing Manager or similar role managing a team.
  • Thorough knowledge of strategic planning principles and marketing best practices.
  • Thorough knowledge of SEO principles.
  • Good understanding of market research techniques, data analysis and statistics methods.
  • Proficient in MS Office and marketing software (e.g. HubSpot, CRM, Google Ads & Analytics)
  • Talented with organic and paid channels including Social Media.
  • Excellent communication and people skills.
  • Strong organizational and time management with the ability to meet tight deadlines.
  • Creative and commercially aware.
  • Ability to work under pressure.


  • Knowledge of ERP or business IT systems
  • Rental and global marketing experience is desirable

Join the inspHire family! Apply for this role today.

Working with

inspHire partners


inspHire won the HAE Supplier of the Year 2016 Award

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