Permanent Full Time
Position Overview:
inspHire & Current RMS are part of the Kerridge Commercial Systems Group (KCS) and boasts global recognition as a specialist software provider; delivering fully integrated trading and business management solutions to companies in the rental industry – wherever they are in the world.
Lead the global rental marketing budget and liaise with media vendors and advertisers to negotiate costs and coverage.
Oversee and lead the decision-making in all rental marketing functions.
Main Duties and Responsibilities:
- Establish and execute goals that meet the Kerridge Rental Divisions strategic objectives.
- Manage a team of like-minded marketing colleagues, ensuring projects are delivered on time and within specification.
- Provide a clear development pathway for your team and help coach them to reach their own aspirational goals.
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures to direct the best course of action.
- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
- Measure and report marketing performance using various metrics and present to Board of Directors.
- Collaborate with regional Marketing Managers to align efforts and deliver a unified offering.
- Master data management, influencing CRM development and data audits.
- Maintain CRM to ensure all information contained within it is accurate and up-to-date.
- Ensure the brands are continually unified and improved.
- inspire the Marketing team and accomplish department objectives by managing staff; planning and evaluating department activities.
- Responsible for the successful attendance at exhibitions. Taking ownership of each aspect of the show from booking through to attendance.
- Deliver omnichannel campaigns for the rental division ensuring that the Kerridge Rental division is front of mind across all key mediums.
- Take ownership of the Rental Divisions SEO.
Skills, Knowledge and Experience:
Essential
- BSc/BA in marketing, business administration or relevant discipline.
- Proven experience as Marketing Manager or similar role managing a team.
- Thorough knowledge of strategic planning principles and marketing best practices.
- Thorough knowledge of SEO principles.
- Good understanding of market research techniques, data analysis and statistics methods.
- Proficient in MS Office and marketing software (e.g. HubSpot, CRM, Google Ads & Analytics)
- Talented with organic and paid channels including Social Media.
- Excellent communication and people skills.
- Strong organizational and time management with the ability to meet tight deadlines.
- Creative and commercially aware.
- Ability to work under pressure.
Desirable
- Knowledge of ERP or business IT systems
- Rental and global marketing experience is desirable
Join the inspHire family! Apply for this role today.
