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Marketing Manager

Permanent Full Time


Position Overview: 

inspHire & Current RMS are part of the Kerridge Commercial Systems Group (KCS) and boasts global recognition as a specialist software provider; delivering fully integrated trading and business management solutions to companies in the rental industry – wherever they are in the world.

Lead the global rental marketing budget and liaise with media vendors and advertisers to negotiate costs and coverage.

Oversee and lead the decision-making in all rental marketing functions.


Main Duties and Responsibilities:

  • Establish and execute goals that meet the Kerridge Rental Divisions strategic objectives.
  • Manage a team of like-minded marketing colleagues, ensuring projects are delivered on time and within specification.
  • Provide a clear development pathway for your team and help coach them to reach their own aspirational goals.
  • Conduct market research and analysis to evaluate trends, brand awareness and competition ventures to direct the best course of action.
  • Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
  • Measure and report marketing performance using various metrics and present to Board of Directors.
  • Collaborate with regional Marketing Managers to align efforts and deliver a unified offering.
  • Master data management, influencing CRM development and data audits.
  • Maintain CRM to ensure all information contained within it is accurate and up-to-date.
  • Ensure the brands are continually unified and improved.
  • inspire the Marketing team and accomplish department objectives by managing staff; planning and evaluating department activities.
  • Responsible for the successful attendance at exhibitions. Taking ownership of each aspect of the show from booking through to attendance.
  • Deliver omnichannel campaigns for the rental division ensuring that the Kerridge Rental division is front of mind across all key mediums.
  • Take ownership of the Rental Divisions SEO.


Skills, Knowledge and Experience:

Essential

  • BSc/BA in marketing, business administration or relevant discipline.
  • Proven experience as Marketing Manager or similar role managing a team.
  • Thorough knowledge of strategic planning principles and marketing best practices.
  • Thorough knowledge of SEO principles.
  • Good understanding of market research techniques, data analysis and statistics methods.
  • Proficient in MS Office and marketing software (e.g. HubSpot, CRM, Google Ads & Analytics)
  • Talented with organic and paid channels including Social Media.
  • Excellent communication and people skills.
  • Strong organizational and time management with the ability to meet tight deadlines.
  • Creative and commercially aware.
  • Ability to work under pressure.


Desirable

  • Knowledge of ERP or business IT systems
  • Rental and global marketing experience is desirable


Join the inspHire family! Apply for this role today.

Working With

inspHire partners

Winner

inspHire won the HAE Supplier of the Year 2016 Award

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